Serviio

The new firmware for the BDP-S390 now includes Cinavia content protection technology.
http://www.sony.co.uk/support/en/product/BDP-S390/downloads/BDPS390_v0147


Now available at Amazon:
http://www.amazon.co.uk/Sony-BDPS390-Wi-Fi-Disc-Player/dp/B006WL81TS/ref=sr_1_1?ie=UTF8&qid=1328800098&sr=8-1

thats not a good thing, means that device is pretty much useless now, as any copied (legally) film that has this protection will no longer play on the device.

Remember everyone - don't blindly install Sony firmware updates from now on, just in case they enable it on the older products...