MediaBrowser Address

Is there a way to shorten the address for the mediabrowser? I plan on using it on a lan that will not have internet access 99% of the time.
Now it is http://serverIP:23424/mediabrowser. Is there a program or setting in a standard router that can be used to forward a different address to this? For example if I type in http://mediabrowser on my lan it will automatically forward to http://serverIP:23424/mediabrowser.
Also if am running a server with 2 x Ten-Core Intel Xeon Processor E5-2660 v2 2.20GHz 25MB Cache, how many simultaneous users do you thank that could support using various devices?
Thank you.
Now it is http://serverIP:23424/mediabrowser. Is there a program or setting in a standard router that can be used to forward a different address to this? For example if I type in http://mediabrowser on my lan it will automatically forward to http://serverIP:23424/mediabrowser.
Also if am running a server with 2 x Ten-Core Intel Xeon Processor E5-2660 v2 2.20GHz 25MB Cache, how many simultaneous users do you thank that could support using various devices?
Thank you.