Hi,
After see this topic and after several days checking for other similar topics in other forums, finally I got to see the IPCamera in the TV and in XBMC by Serviio. (I can not see yet in my Philips TVs, (7007,4508, 5407, looks like the format is not supported)
I would like to write more clear how to make this, since the instrucction given here was not clearl at least for me, and made me mad several days until I found clear solution.
1. Is used the software Blu Iris 3 for to get the streaming from the IP Camera. This software has a "webcast" service that is working as a streaming service. That is simple to configurate just ussing the own instructions in the help menu. Just marking enable "JPEG,MJPEG,H.264, web/mobile streaming" in the tab webcast of camera properties.
2. in the online feeds on serviio, add a new online feed: life stream, URL: http://[URL of your server:Port]/h264/[ShortName of IPCamera from Blue Iris]/temp.ts (in my case: 
http://192.168.1.2:81/h264/trast/temp.ts)
I tried to write with the "ffmpeg -i" in front, but doesnt work.
By now with this is working, as I said in the XBMC by now, and following the previous in samsung TV too.
With serviigo in android device also can see, just with a delay of around 10 sec.
I find a trouble in XBMC, after open the onlinefeed is in pause, need to push play for start to see the stream and cause a little delay too, I havent idea why is happening this.
If some one need, I hope this can be clear about how to do, and sorry for my english, I try my best.