Buy Pro - why do you need my phone number and address

Hi there Serviio people,

I like your product very much.... only a few hours into trying it, and I'd be happy to give you the $25 bucks. And tell my friends to buy it too.

Why does the Buy Pro page have to insist on details like my phone number and address? Sure, if I don't feel inclined to share that information, I could lie or obfuscate myself. I just don't understand it! Is there any way I can sign up with you honestly and not have to lie or give away what I think is private information?

Thanks in advance....

Ben

[zip]

The e-commerce provider requires this. I believe it's to fight fraud.